Improve your site ranking in the search engines
Recent studies reveal that 85% of Internet users find websites through search engines. Out of those users, 90% do not go past the first 30 results displayed.
SEO (Search Engine Optimization) makes your web pages and their content more accesible to those who need it.
The average web user simply opens up a web browser, types in a short phrase of "keywords" into the search box, and clicks "Search". The Search Engine Results Pages (SERP's) are displayed, and the user begins their quest for what they are looking for.
Optimization – There are numerous tasks you can perform on a site, to each page, even to the code, that will improve the sites appearance in the SERP's.
In order to optimize effectively a keyword analysis needs to be done. Once the keyword analysis has been completed we can optimize the site.
Page Optimization includes:
Page Titles
Your page titles are without a doubt one of the most important optimization areas on your site. They are important because:
- They are generaly heavily weighted by the search engine ranking algorithms.
- They are almost always used as the heading for your site on the search
results pages.
- They are possibly the most important information your potential customers will use to decide if they want to visit your site after finding you in the search results.
Since you not only have to impress the search engines but your potential customers with your page title, and have to do it in 60 characters or less, you need to give careful attention to the formulation of your page titles.
Meta Tags
Meta Tags are invisible to normal viewers and are used to give the Search engines additional information. While the most important of these tags were traditionally considered to be the "Description" Tag and the "Keywords" Tag, the keywords tag is hardly used by search engines now as the spiders have responded to spammers misuse of these tags. The description tag is still important to most search engines (Google excepted), but page content is now considered much more important in the overall picture.
Alt Tags
<ALT> tags are intended to give a description of a photo in cases where the web browser either cannot display photos or the photo display option has been turned off. If you use these tags properly, your site's visitors will be able to see the description of an un-displayed photo (a good thing). But even more importantly your <ALT> tags will help your search engine ranking.
Anchor Text
Link text continues to be one of the most important considerations in building authority. We suggest rotating from 3 different variations of what keywords you use in your anchor text to address a page. If you do nothing else, plan for how you are going to use the anchor text throughout the site. This includes anchor text in navigation as well as the additional links you add on a per page basis as additional navigation or the boost the anchor themes for the site.
When thinking about the anchor text, consider both the internal links, taking you from page to page, as well as external links coming in from other sites. Take time to develop a unique strategy.
Other optimization services available:
Site Map – Search engines spider/bots love the site map for the linking information and visitors like them for bookmarking. In optimization there are different ways to structure the site map, depending on how hard you have to push to capture the position you need within the search industry.
At least list all the important pages of the site. Depending on how large the site is will determine how much detail you’ll go into on the site map. The site map helps cut down on repetitive navigational linking, limiting the repetitive linking to what is crucial [homepage, site map, contact and whatever the strategy determined to be important].
How It Works For You
As a successful internet marketing specialist we have worked in Search Engine optimization, Search Engine positioning, Business web site development and promotion since 1982. Our Internet marketing team researches and tracks the latest in search engine trends and marketing techniques. We have traveled internationally teaching, selling, training and business development services on Internet Business Strategies and Tactics including:
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Internet marketing consultation SEM/SEO/PPC….
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Search Engine marketing strategy development – Planning/Mapping
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Search Engine Promotion (References available on request)
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Viral marketing – Email Marketing and List Development
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Internet Business Development Strategies / Corporate Structuring
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Website traffic & analytics tracking & reporting – Funnel Creations for Tracking
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Micro Site Development to support niche’s within your industry and maximize your ROI
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Pay Per Click (PPC) Keyword strategy development, research and campaign management for Google, Yahoo, FindWhat and other leading or third tier PPC keyword engines.
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Organic keyword research and search description development
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Meta data and keyword density analysis and optimization tailored to out rank your competitors
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Content recommendations and optimization to increase relevancy in search engines for target keyword phrases and to increase conversions to list or direct site sales.
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HTML code optimization and consultation
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Manual site submission to the major search engines via new sitemap technology
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Directory submissions and positioning in Yahoo, Looksmart, MSN, DMOZ, AOL, Teoma, About.com and more! Plus tracking
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Blogging and Social Networking to create strong customer loyalty combined with multi media and web 2.0 strategies
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Ongoing maintenance and ROI tracking
1 - Discovering your market. We do your research for you and validate your market before you spend money on it so that you get the highest possible return on that investment (ROI).
2 - Developing a step by step plan. A plan that will access your market potential and maximize your opportunities for revenue potential from that market.
3 – Set up your management plan, techniques and tools. So that you can manage and continue to grown your online opportunities.
Phase 1- Discovery Process
Stakeholder Interviews.
We will conduct stakeholder interviews of the (up to three) phone interviews during the needs assessment. We propose interviewing the key company decision makers.
Assessment of Current Client Web Site.
We will provide the client/company with an overview of the current Web site in regards to; navigation, design, content, technology, functionality and usability.
Assessment of Online Visibility.
In this document we will provide the client/company with an overview of the company’s current online presence in both vertical and geographic markets.
RESIDUAL INCOME - Regardless of what you do, residual and passive income streams should always be considered and explored - then implemented along the way - The information you need to create strategies that work for you, NEEDS to be right :
AND
Phase 2 – Strategy
User & Content Requirements. The user requirements document outlines the minimum user requirements that the Web site and online marketing components should be designed to, based on the industry standards, best practices and audience demographic makeup. The content requirements document specifies the types of content that will be accepted for use on the Web and the file formats, responsibilities and process in which this content should be submitted.
Functional Specifications and Requirements. Functional requirements for the Web site and online marketing awareness driving initiatives are contained in this document, including a complete overviews of each marketing initiative and how they work together and build strength to drive both traffic sales.
Media Plan (Web 2.0 & User Generated Content UGC Strategy) In this document, we will create a plan for the initial launch, early promotions and continuous traffic drivers for the newly redesigned client/company Web site leveraging new media “Web 2.0” strategies and vehicles including; blogs, social networking sites, online forums, video aggregation sites, podcasting, RSS feeds, widgets, email communications and search strategies. This document will contribute to both the phased evolution and implementation plan along with the cost and timeline projection deliverables.
Metrics of Success & Return on Investment (ROI) Methodology Defined. This document will provide a clear definition of the metrics that will be used to measure qualitative and quantitative results. Additionally, we will provide the ROI methodology with baseline objectives and an outline with the cost benefits of implementing this solution in both measurable hard and soft dollars.
Phase 3 – Scoping
Site Information Architecture Recommendations.
The site information architecture recommendations provide a visual representation of the suggested site structure and navigation for meeting the specified objectives of this project.
Content Management System (CMS) Recommendations.
The content management System recommendation matrix will identify options for a CMS system based on the integration and technology requirements identified during the discovery process. We will evaluate up to three (3) Content Management Systems for the company/client.
Phased Evolution and Implementation Plan.
The phased evolution plan is the document that contains ideas and suggestions for future development, enhancements and functionality. This plan is a contributing part of the Cost Projections and Timeline document, and outlines the functionality that will launch in the initial phases of the project (with maximum of 24 months in advance).
Cost Projections and Timelines.
The Cost Projections and Timelines document provides financial projections and development timelines for planned phases of the project.
