Pay Per Click (PPC) is the fastest way to get your product to market. There is virtually no wait time, you do not need to optimize your pages, worry about pop-ups, or anything else. It can be very exciting to get your product into the marketplace!

As exciting as PPC can be, it can also KILL your budget fast. PPC is a highly competitive field and those offering you support are the ones selling you the clicks (the PPC search engines). You can think of PPC as a war. Its you against the world and the PPC search engines are the arms dealers.

What kinds of trouble can you face in PPC?

From other bidders

- Sneak attacks
- Let's get the new guy
- No one's going to beat me
- I was here first

From visitors

- CHARGE! (and watch your credit card explode)
- I like to click but not buy
- Where's my free stuff?

You have three choices:

#1 - You can consult with the PPC's to setup your account. I find that no matter how hard they try, the PPC setup systems do an average to below average job. You must also remember their business is generating clicks.

#2 - You can do it yourself. Picking your own keywords and bids in PPC can be just as bad, if not worse, then working with the PPC's. The money you can save up front quickly disappears due to poor selection of keywords and bids that are too high.

#3 - You can hire your own PPC Expert. The ideal person to lead your PPC Campaign is an independent expert with experience on the PPC battlefield. A professional PPC consultant:

• knows which keywords to choose
• knows exactly how much to bid on each keyword
• can see disasters before they happen
• knows exactly when to retreat or press forward
• has no allegiance to the PPC engines or any incentive to inflate bids
• will not let emotion or indecision cloud their judgment
• is an expert at finding new keywords
• will keep you advised of important news

Syndicate Digital's expert consultants can assist you to setup the most effective PPC campaign possible.

Cost for a PPC campaign setup on Overture: $200.00

Where to get listed:

Your top options for paid placement (PPC) or Pay Per Click Advertising are:

Overture

Overture is the biggest PPC network on the Internet. They are also the most expensive. They have a minimum bid of .10 cents which can really add up over time. If you find you have a high conversion ratio of visitors to sales then Overture is the place to be. Remember money spent should be coming back to you in sales. If you spend $100 a day on Overture you could make a $200 return. If you spend $1000 you can make $2000. All you need is an initial budget to get the machine rolling!

Reach over 80% of active Internet users with Overture Search Advertising. Sign up and get a $10 credit.

FindWhat – http://www.findwhat.com

Drive targeted, high-quality traffic to your website. Advertise with FindWhat.com performance-driven marketing.

Google Adwords - https://adwords.google.com/select/

Google’s adwords program is a little different then the other PPC’s. Your ad is displayed to the right of search content as an OPTIONAL click for a searcher. Adwords work well for some products, but do not produce as well as Overture or Findwhat in general.

All of these PPC networks distribute their content across many other major search engines and portals.