Pay-Per-Click Campaigns (a.k.a. ppc advertising)
Pay-Per-Click (PPC) is the fastest way to get your product to market. There is virtually no wait time, you do not need to optimize your pages, worry about pop-ups, or anything else. It can be very exciting to get your product into the marketplace!
As exciting as PPC can be, it can also KILL your budget fast. PPC is a highly competitive field and those offering you support are the ones selling you the clicks (the PPC search engines). You can think of PPC as a war. Its you against the world and the PPC search engines are the arms dealers.
What kinds of trouble can you face in PPC?
From other bidders
- Sneak attacks
- Let's get the new guy
- No one's going to beat me
- I was here first
From visitors
- CHARGE! (and watch your credit card explode)
- I like to click but not buy
- Where's my free stuff?
You have three choices:
#1 - You can consult with the PPC's to setup your account. I find that no matter how hard they try, the PPC setup systems do an average to below average job. You must also remember their business is generating clicks.
#2 - You can do it yourself. Picking your own keywords and bids in PPC can be just as bad, if not worse, then working with the PPC's. The money you can save up front quickly disappears due to poor selection of keywords and bids that are too high.
#3 - You can hire your own PPC Expert. The ideal person to lead your PPC Campaign is an independent expert with experience on the PPC battlefield. A professional PPC consultant:
- knows which keywords to choose
- knows exactly how much to bid on each keyword
- can see disasters before they happen
- knows exactly when to retreat or press forward
- has no allegiance to the PPC engines or any incentive to inflate bids
- will not let emotion or indecision cloud their judgment
- is an expert at finding new keywords
- will keep you advised of important news
Syndicate Digital's expert consultants can assist you to setup the most effective PPC campaign possible.
