Improve sales performance by implementing a simple checkout procedure.
The checkout procedure for your online clients has a huge impact on whether or not online clients complete purchases via your website. Save yourself and your clients aggravation by choosing quick, smooth, and safe methods of online payment.
There are a number of options to choose from when accepting payments on your website.
Real Time Merchant Accounts
The most effective way to accept credit cards. Obtaining a merchant account is similar to obtaining a bank loan, you must apply to the bank at meet approval. Once approved, you must choose a payment gateway. A payment gateway is a service that authorizes the payments, protecting credit card details by encrypting sensitive information to ensure a safe and secure transaction.
Merchant Accounts come with both set up fees and ongoing transaction fees. However, in return for these your client will experience a seamless purchasing process within your website.
If you do not wish to incur the additional costs associated with merchant accounts, Paypal is an option for accepting credit card payments online.
However, the drawback to PayPal is that it is not seamless. When you buy from a site with PayPal you are actually buying from PayPal not the merchant, and you know it: the screen changes, you shoot over to PayPal for payment then back to your site when its all done. Some people claim they lose sales due to this process.
The cost savings of PayPal must be weighed against the potential loss in sales. Often it is a good idea to start with PayPal, and upgrade to a merchant account once you have some success.